Why Ruggable should sponsor Jess and Gabriel Conte
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Ruggable is an online based rug store that features beautiful rugs for all rooms in your home. These rugs are unique in that they are actually two pieces — a non-slip rug pad and a lightweight washable cover.
Ruggable founder, Jeneva Bell, had the incredible idea of creating the first ever machine washable rug after a pet accident. She wanted the ease of being able to take any rug, especially larger area rugs, and wash and dry them in your home at your convienence. This idea has since flourished and her company has grown tremendously, along with having a large presence on social media.
Created to have the luxury of a beautiful well designed rug with the ease of a simple clean up, Ruggable would be a perfect match to partner with Jess and Gabriel Conte.
Jess and Gabriel are a young married couple who are video creators, online influencers, and musicians. The couple recently announced that they are in the process of building their own home — making the move from Los Angeles to South Florida. With this exciting new adventure for Jess and Gabriel, the time will soon come to begin the process of decorating and furnishing their home — and that’s where Ruggable comes in!
This partnership would be seamless and hit the three major points for succeeding in an influencer / brand partnership.
- This partnership would be relevant
With the construction of their new home well under way, Jess and Gabriel have been sharing vlog content on their combined YouTube channel. Gearing their content for their target market audience of mainly 21+ year olds and other young married couples. At this stage in life, their audience could be looking into moving out of a dorm/their parents and into their own space or even singles and couples looking to make changes to their interior design that fits their lifestyle better than before.
Along with sharing about their house plans, Jess’ excitments for all things interior design is well known by anyone who is a frequent audience member/online follower. Knowing that Ruggable has over 500 rug designs in their product catalog, they could very easily find the perfect match that would compliment the rest of the furniture and decor in their soon-to-be home. This partnership timing would very evidently work and could flow seamlessly into vlog and Instagram content.
Along with this, they are dog owners and love to entertain in their space. This can often cause for unwanted accidents to furntiture, especially rugs. The worry-free nature of Ruggable’s products allows for Jess and Gabriel to be at ease while having an indoor dog, and having gatherings in their new home. The easy clean up afterall is exactly why Ruggable was created!
2. Ruggable would benefit from Jess and Gabriel Conte’s target audience.
As previously mentioned, their target audience is made of individuals/couples 21+, with a majority of the individuals being female this is a major plus for Ruggable since the women are statistically proven to make buying decisions for the home.
With over 3 million YouTube Subscribers on their combined channel, this allows Ruggable a wide reach when working with Jess and Gabriel.
On their most recent vlogs dealing with their recent move you can see below that their views are around/over half a million on YouTube.
There could also be a potential deal that also involves Instagram based content which allows for an even wider audience. With @ jess having 2.1 million followers and @ gabrielconte having 1.9 million followers, the reach is no issue.
3. Their audience would engage well with this partnership
I firmly believe that this partnerhsip would be beneficial for Ruggable and Jess and Gabriel due to the fact that their audience would be accepting of the content and product. Their audience would deem this partnerhsip as natural and would fit into the trust that Jess and Gabriel have built up with their audience. Audience members love to support influencers they trust, and the brands the influencers trust.
A brief overview
A partnership between Ruggable and Jess and Gabriel Conte would be seamless, relevant, received great reach, and resonant with their audience — thus providing success for both parties along with creating a strong engagment on behalf of the audience.
